Discover Your Ayurvedic Blueprint: Empowering Wellness Through Personalized Evaluation
Vogue Business
Mar 27, 2026
This story shows Ayurveda evolving from something many Western consumers may have seen as unfamiliar or overly traditional into something modern, premium, and accessible.
A notable positive story for Western audiences in 2026 is the increasing success of Ayurveda-inspired beauty brands in North America and Europe. Rather than remaining a niche wellness category, Ayurvedic concepts are moving into mainstream retail, prestige beauty, and luxury wellness.
According to a 2026 Vogue Business report, several brands rooted in Ayurvedic principles are seeing strong international growth:
Chāmpo, an Ayurvedic haircare brand, expanded into 130 Sephora stores across 14 countries.
The brand reported that the United States became its fastest-growing market, with 400% growth in 2025.
Key European markets included the UK, France, Italy, and Germany.
Other brands mentioned as gaining traction globally included:
Forest Essentials, a premium Indian beauty brand known for Ayurvedic skincare and body care.
Kama Ayurveda, which has continued expanding internationally while blending traditional Ayurvedic ingredients with modern clinical positioning.